Starting the Journey of Understanding Brand You What is the difference between an open and closed question? Well, put simply, a closed-ended question requires a ‘yes’ or ‘no’ answer, whereas an open question involves more thought. It is not as narrowly defined and requires your brain...
Omakase お任せ This is a word I learned during my 15 years in Japan. A quick Google search shows that it has entered the English lexicon via sushi restaurants, especially in London. Literally translated it means, “I leave it to you” and is derived from the...
The Little Book of Brand You When was the last time you had three minutes totally dedicated to you? A song written for you in response to you just being yourself? And then, at the end of the first performance, everyone chants your name? Welcome a...
A Co-creation: Colouring Brand You <p By the time your target audience has watched you stand up to talk, they have already formed an opinion on your business. When they start to read your website or business card, they have already made a decision based on light...
Freedom : Nick Horton: The Fourth Space's Philosophy What would you do with your life if money wasn’t a concern? Of course, the reality is, money does matter. We all have to pay bills. And many of us have responsibilities way beyond paying these monthly invoices....