The Word Cloud and Your Purpose Brand   The word-cloud is graphic art-representation of a collection of words that you have used in the fireside chat that are larger in size in accordance with the frequency that the words have been used. In the first word-cloud blog,...

A Soul Compass: A Guiding Light of Your Purpose Brand   The word-cloud is a graphic art representation of a collection of words that you have used in the fireside chat that are larger in size in accordance with the frequency that the words have been used....

How Do Colours Affect Us? So, let's start by clearing up one of the misconceptions of the colour psychology of purpose brand. We all interact with colour in three main ways. Firstly, we all have our favourite colours which are based on positive experiences, as well...

Colour in proportion In the previous two blogs, we explored the impact of colour psychology. This blog focuses on colours in combination, starting with proportions. The same three colours can have totally different psychological effects depending on the proportions that are used. With that in mind,...

Adding Seasons to Your Colour Mix Next in this series of blogs, the focus turns to the colour harmonies and patterns as a visual strategy. Colours grouped into the seasons of winter, summer, spring and autumn produce collections that are appealing to the eye because they...

Creating a Visual Strategy of Purpose Brand This is the last in a series of blogs around visual strategy, showing you how we use visuals to express your soul and create a beacon of assets that attract the customers you most want to work with. This...

Introducing Colour Psychology In this blog, we explore the science behind colour psychology of purpose brand and how it is used to attract the customers you most want to work with. Using Your Senses The ear has the dual functionality of hearing and providing balance and we now...

The Word Cloud and Your Purpose Brand   The word-cloud is an important part of the soul compass that can guide you on your surfboard as you ride up and down on the unpredictable waves of life. Google states that a word-cloud is: “an image composed of...

Starting the Process of Opening Up   What is the difference between an open and closed question? Well, put simply, a closed-ended question requires a ‘yes’ or ‘no’ answer, whereas an open question involves more thought. It is not as narrowly defined and requires your brain to...

Omakase お任せ   This is a word I learned during my 15 years in Japan. A quick Google search shows that it has entered the English lexicon via sushi restaurants, especially in London. Literally translated it means, “I leave it to you” and is derived from the...

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